Aside from all the jokes about the unintended ‘flexibility’ of the new iPhone 6, the device is focused on increasing its users’ experiences around what they care most about. It was specifically designed to say a lot about YOU.

What brought this to mind was when my daughter walked in the door from school telling me in breathless awe that a kid at school had an iPhone 6 GOLD. Yes, the GOLD part was an important addition. “I don’t know the kid who has it, and I didn’t get to see it, but I can’t believe they already have one. That kid is sooooo lucky!”

This made me think more about our phones in general; as a distinct reflection of who we are. Just look at your screen. The apps you’ve chosen are prominently displayed for all to see, and they say a lot about you. With each upgrade our phones are allowing us to create better and better mini mirror images of ourselves.

What does your phone say about you? Is it right? What would you like it to say about your…

…cares?

…unique interests?

…wants?

…fears?

…dreams?

…self esteem?

…evolution?

…character?

…beliefs?

…values?

…creativity?

…intelligence?

…health?

Your brand is important, and today a large aspect of it lies in the palm of your hand. Which according to my astute daughter, if you are one of the lucky, is an iPhone 6.

Now let’s switch this up. If you are in business, how do you alter what you are doing to make sure you are part of this movement in a real way—in a way that enables a person to become more of who they strive to be?

Think about the marketing content you create. Is it all about you, or is it all about them? A good reason why blogging popularity continues to skyrocket is because blogs are built to provide value to the reader. To connect. Promote thought. Give answers. Make them laugh. And on. And on.

Is it all about you, or is it all about them? Survey says: here’s where you comment with your opinion 🙂