Responsible blogging is a serious matter with real legal ramifications. Although the history of blogging shows its roots began as sparse personal online journals called web-logs, today their forecasted growth rate means the world is looking at 273,840,000 blogs.
As my friend Leslie and I sit here in the cool crisp autumn air, we casually discuss what achievement means to us. What is clear right away is this is not a word whose meaning can be applied widely to the world.
Calculated risk: a chance of failure, which is estimated before some action is taken. Why not take this perspective instead?
Every company feels with absolute certainty they know their target market. Yet when a marketing expert, such as myself, says “tell me more” they speak in generalities not specifics. This isn’t “knowing” your audience. To move a specific group of people, the more you know about them the better. “You’ve got to keep your finger..
Aside from all the jokes about the unintended ‘flexibility’ of the new iPhone 6, the device is focused on increasing its users’ experiences around what they care most about. It was specifically designed to say a lot about YOU.
Searching for answers today drives the online masses mad. Frustrated audiences sift through billions of possible answers that may or may not be relevant. There is another side to this woeful story you might want to know about. Ironically, true influencers scream ‘UNCLE!’ as they push tirelessly to be seen by those exact consumers. One thing..