When you meet an executive or owner of a business, ask them to tell you their mission, then their vision. Did you notice anything? Maybe it felt clunky, confusing, a bit off, or somewhat pointless. Better yet, let’s take a shot at your company’s words on that wall. Start by simply defining the terms vision and mission. This exercise alone should not be difficult. In fact if it is, then living your vision and mission will be awfully hard across your organization.
There is a creative bone in everyone’s body. Some are just better than others at cultivating it. Creativity can be nurtured. Best of all, the right creativity creates the right results. Here are some simple ways you can put your creative mind to work for your business’s marketing efforts.
I love words. All shapes and sizes: big ones, fat ones, complicated or colorful. They engage us at such a deep level that we are reduced to tears or sent into an uncontrollable fit of gut splitting laughter. But one issue is messing it all up. Communication.
St. Patty’s Day is one of my favorite holidays. Not just because I am Irish, although that is reason enough. And definitely not because I am counting on the “luck of the Irish.” On March 17th, I am reminded to take back control and work hard where it matters. Surprised?
There is a landslide of digital marketing trends that threaten to bury you alive if you are not careful. You won’t be successful if you try to do them all. We went through our lion’s share of marketing forecasts to bring you the hottest of the hot.