Your audience drowns in 20,000 message and brand exposures each day. Not surprisingly, of those only an average of 86 ads per day hit consumers’ awareness. A mere 7% of ads consumers are aware of actually make an impression. By changing your approach when it comes to marketing impressions, your audience can’t help but notice you in a way that matters.
Many small to medium sized businesses lean on hypothesizing to create their market segmentations. Basically, they give an educated guess around the details of who is or will become a valuable customer. This approach fails over and over again, yet leaders continue to scratch their heads wondering why they cannot hit their revenue goals.