When you meet an executive or owner of a business, ask them to tell you their mission, then their vision. Did you notice anything? Maybe it felt clunky, confusing, a bit off, or somewhat pointless. Better yet, let’s take a shot at your company’s words on that wall. Start by simply defining the terms vision and mission. This exercise alone should not be difficult. In fact if it is, then living your vision and mission will be awfully hard across your organization.

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