When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
Why? Because there is something of interest in all of them that some how speaks to you. You feel that the message inside is meant just for you. What a fortune cookie tells you has you relating to it on a personal level immediately. You take it beyond the moment and even consider how the contents may shape your future.
Close to 60% of buying decisions are made prior to even coming in one-on-one contact with a business. A key component of this buying decision process involves the level of customer engagement a brand is able to garner through its online content. There is a secret weapon—storytelling. Storytelling engages our attention focusing it in a..
Aside from all the jokes about the unintended ‘flexibility’ of the new iPhone 6, the device is focused on increasing its users’ experiences around what they care most about. It was specifically designed to say a lot about YOU.