There is a landslide of digital marketing trends that threaten to bury you alive if you are not careful. You won’t be successful if you try to do them all. We went through our lion’s share of marketing forecasts to bring you the hottest of the hot.
Responsible blogging is a serious matter with real legal ramifications. Although the history of blogging shows its roots began as sparse personal online journals called web-logs, today their forecasted growth rate means the world is looking at 273,840,000 blogs.
Not everyone likes their content served up the same way. Think about all the ways you can eat pizza today: deep pan, pizza bites, pizza chips, and pizza bagels. How consumable is your content? Before your write your next blog, or any content, take the time to consider how to make it not just more..
Every company feels with absolute certainty they know their target market. Yet when a marketing expert, such as myself, says “tell me more” they speak in generalities not specifics. This isn’t “knowing” your audience. To move a specific group of people, the more you know about them the better. “You’ve got to keep your finger..
Close to 60% of buying decisions are made prior to even coming in one-on-one contact with a business. A key component of this buying decision process involves the level of customer engagement a brand is able to garner through its online content. There is a secret weapon—storytelling. Storytelling engages our attention focusing it in a..
