Target Market funnel

Every company feels with absolute certainty they know their target market. Yet when a marketing expert, such as myself, says “tell me more” they speak in generalities not specifics. This isn’t “knowing” your audience. To move a specific group of people, the more you know about them the better. “You’ve got to keep your finger..

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buyer personas exposed

Close to 60% of buying decisions are made prior to even coming in one-on-one contact with a business. A key component of this buying decision process involves the level of customer engagement a brand is able to garner through its online content. There is a secret weapon—storytelling. Storytelling engages our attention focusing it in a..

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