I love words. All shapes and sizes: big ones, fat ones, complicated or colorful. They engage us at such a deep level that we are reduced to tears or sent into an uncontrollable fit of gut splitting laughter. But one issue is messing it all up. Communication.
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.
If you think back to someone you dated, I’m sure you can find that person deep in your memories that was more about themselves than you…
Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.
When it comes to catching a key influencer, there are plenty of fish in the sea. Early morning wake up call… You can’t just sit on the shore hoping they’ll jump out of the water and land in your lap. You must get out there and fish. Why?
Content. Content. Content. So much to do. So much to sift through. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. Knowing how to use the most basic SEO tools can save you from a monstrous headache.
Yes, I know it’s painful, but let’s discuss the 5 SEO Trends you can’t ignore. SEO is a moving target that exhausts even the best content professionals. But if you don’t pay attention, you are liable to get an arrow in the back.
In my 23 years of marketing, there have been astronomical changes in this field. The advent of the Internet and smart phones alone are simple representations of those changes. Simple is the operative word however.
