Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?”
Passionless marketing gets you no where. Just because you are going through marketing motions, doesn’t mean you’ll gain any real motion. You simply become a lemming. Mindlessly doing your marketing duty.
Yes, having a marketing plan and following it carefully are important to achieving marketing that has impact. But the missing element, only you have the ability to add, may be out of your current focus to incorporate. Passion.
You need to nurture your interest in the marketing activities you do. They should not be seen as mere tasks. Pay attention to what others are doing. Read a marketing article from time to time or follow a subject matter key influencer in social media. Ask around for new ideas. Go to a local MeetUp. Better than being stasis.
In fact, why not take a different perspective on your marketing and think of it as part of a beneficial science project? Meaning, pay attention to the various novelties that lie within the efforts you take. Consider what changes can be made to create more impact. Test out theories on calls-to-action. Throw in a marketing campaign of different character to shake things up a bit. Earmark some budget each quarter to try a new advertising channel for the heck of it, then try another. Diamonds in the rough are real.
Embrace marketing failures knowing that they are getting you that much closer to notable successes.
Many businesses are fearful of what it would mean not to do marketing. Not playing the game means losing. What is scarier is numbly inserting yourself into a game without heart. Without using your gifts, your senses, your brain.
Make marketing part of the fiber of the passion you feel for your business. Have fun with it. Here is a place to be both creative and strategic. What a joy!
When you insert passion into your marketing not only will you feel the difference, your market will be drawn to it, and this mindset will bring to you the mythical rewards you’ve heard marketing can deliver.
Don’t waste your time with passionless marketing endeavors. Audiences today have a sixth sense for BS. Inserting your passion where it counts will grab their interests and hopefully connect with their hearts.
