Being a business leader is a full time job. In a small business or start up, you have some level of understanding in every discipline it takes to run that business: accounting, administration, human resources, sales, marketing, and so on. What most “manage” to do is focus on the most immediate need first or what one enjoys most, while the rest of what needs to get done suffers. If growing your business is a priority, you can not do this with sales or marketing.

Time and time again, companies run themselves raged trying to get customers, then jump right into putting heads down to service them. When they look up again, enough customers have moved on that you go into a flurry of marketing activity once again. A vicious cycle indeed.

Churn happens in every business. Customers move, move on or just change their ways. Real growth cannot happen without consistently filling that void with fresh faces and pocket books. You never want the well to dry up. Digging a new one over and over again is a poor use of limited resources.

HOW TO BUILD YOUR VERY OWN MARKETING SNOWBALL?

Marketing that moves the needle is accomplished through a “snowball effect”—meaning you create awareness in your ideal community, roll them forward engaging them deeper, gathering up more as you go, all the while growing and strengthening your connections, continuously growing your business all the way. Before you know it, your marketing snowball will pick up momentum carrying your business forward flattening your competitors along the way.

If you stop your hard work the result is your marketing snowball melts; your business shrinks with it. Keep pushing forward and the center solidifies into a healthy client base. Here is where your core of loyalty is formed. The very salt of your business base.

Are you marketing efforts running consistently; dripping out from a faucet to create a deep ocean of awareness?

If your answer is no or I don’t know, decide right now to make the change. Schedule time each day to commit to doing marketing. Anchor the activity directly to one you already do. Focus anywhere from a half hour to a full. Before you move on to something else go ahead and determine what you need to do to move your marketing efforts forward the next day. That way your growth tactics are always in your sights.

Also read: 15 Reasons Your Business Goals Fizzle