Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.

Now companies are beginning to live this on a larger giving scale. The creativity and heart of these marketing campaigns establishes a deeper connection. Would you agree?

Ready to get chocked up? This spot is breathtaking in more ways than one. Sussex Safer Roads Partnership generated over a million views during this spots first two weeks. Who knows how many lives it has saved since.

There are few feel good commercials that can turn it up at this level with a surprise ending. Guiness’ ad wove together multiple threads into a brilliant tapestry. Watch this powerful story of friendship.

There is nothing better than being treated right during one of the most stressful times of the year. This campaign showcases a gift that just keeps giving. Westjet really put on an incredible Christmas event for its customers.

You’d be shocked by people’s ideas on what real beauty means. Dove presented an incredibly beautiful and creative take on how we see ourselves through a distorted lens. This became the viral ad of the year.

Marketing with a higher purpose at these levels of expression is a level of mastery few are able to create more than once in a lifetime. But, this where all of us should be aiming for each and every time we begin brainstorming on one of those next great marketing campaigns.