beauty not found in keywords
I love to write. It is such an incredible channel both personally and professionally. What matters to me is that I not only enjoy writing, but that what I write provides some value to others whether it is a nodding smile or an epiphany that changes their lives in some way. In order to reach a wider audience under today’s communication directives, writers must adhere to multiple crippling demands when creating content. What next?
- Keywords
- Keywords Density
- Hashtags
- SEO
- SEM
- Word Limits
- Optimal Word Levels in Content Creation
- Meta Descriptions
- Meta Tags
- Trending Tags and Topics
- Title Optimization
- Click Thru Strategies
- Categories
- Headers
- Bullets/Lists
- Format Diversity
- In and Outbound Links
- Flesch Reading Ease
- Calls-to-Action
- Calls-to-Comment
- Shareability
- Editorial Calendars
- Distribution Strategies
- Key Influencer Interests
Our flow of writing is constantly interrupted by these deep trenches that throw our content all over the place. Over a decade ago, our well-intentioned, new fangled strategies were challenging in a fun way. Pushing us to stretch our minds. Now there is a loss of beauty in our writing. Words are being dumbed down into a common over-used series of letters mashed together tastelessly.
For example, take the headline in this blog. You don’t know how badly I wanted to change it up in some way:
- Keywords Krush Kreativity and Kommunication
- Where did we loss our clever tongues?
- No LOL Here Anymore
*Which one you would’ve liked more?
Better yet, let’s take out our thesauruses to explore the words we’ve lost touch with that can be wielded to paint stories we can feel in our marrow.
beauty: allure, charm, artistry, delicacy, elegance, grace, refinement, style, allurement, attraction, comeliness, fair, exquisite, breath-taking, bloom, glamor, loveliness, handsomeness, symmetry, polish, stunner, dish, knockout, lulu, lookers, sweetheart smasher, ravisher, peach, dapper, goodly, grand, good-looking, beauteous, splendid, resplendent, sexy, hot, pretty, gorgeous, pleasingness, cuteness, picturesque, model
Believe it or not, using a thesaurus has become even more enjoyable than ever before. Try these. That is if you dare. Beware using these has been known to increase writer’s joy levels.
Okay. I will launch off my soapbox now, but only because I still have a lot of work to do on this post’s SEO, so you can find its content. Or maybe this time I won’t. I’m shielding my eyes from my keywords list now and hitting post. Fingers crossed…
