When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
Your business is clicking along. You have enough business that you are not in excruciating pain, but you aren’t living on easy street either. When you are in this place you are working extremely hard. You’ve set a good pace with a lingering concern about how long you can maintain it. This is wear I typically ask you, “Do you know where your sweet spot is for business growth?”
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.
If you think back to someone you dated, I’m sure you can find that person deep in your memories that was more about themselves than you…
Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.
When it comes to catching a key influencer, there are plenty of fish in the sea. Early morning wake up call… You can’t just sit on the shore hoping they’ll jump out of the water and land in your lap. You must get out there and fish. Why?
Setting up your content marketing for success and, the ever-elusive, ease of management is a must for 2016. With all we have stuffed on our plates, creating efficiencies early on will make or, if we don’t, break us. A winning recipe many professional content marketers use is found in their editorial calendar strategy.
There are many elements that throw us off our focus, interrupting our confident stride towards a result we want. Worry is a big one. Worry can be distracting and zaps our energy levels. When you are tackling something in your life or business it is important to have a plan of attack on how to dismantle the creep of worry.