Your business exists on a particular street in a particular spot. Like your neighbors, you want more business. Resources are limited, budgets are tight and so is your time. Grass roots marketing has its place in the business world, and for good reason. It can literally be the defining element to your success.
There are countless times I’ve sat in an executive or owners meeting where the team says they know their customers and what they want. Really? How do you know?
When you are running a business, every chance you get to convert a prospect into a customer should be treated like gold, because it literally is gold in your pocket. Nothing is more frustrating than finding out that the time, energy and effort you spent getting leads in the door is being wasted due to not striving hard all the way to the finish line.
We are in a visual world where people are drawn to video. Done right, videos represent an easily accessible and highly effective communication channel to engage your target market. Did you know that 70% of the top 100 search results listings?
There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.
Even though there are hundreds of thousands of ways to market your business, it doesn’t mean they are all right for you. Thank goodness, right? Because your marketing budget is not endless, and there isn’t enough time in the day for you, or your team, to do it all. The trick is figuring out how to make what you need to happen, happen.
Shot from the hip marketing only gets you so far. Yes, you need to be nimble in order to take advantage of the wide range of marketing opportunities available to you today. However, you will always feel like you are running in circles if you do not have a marketing plan serving as your foundation to basic day to day marketing activities. Not only is this approach ineffective, it is also completely exhausting. Greatness rarely falls in one’s lap. The best of the best start with a plan.
Your audience drowns in 20,000 message and brand exposures each day. Not surprisingly, of those only an average of 86 ads per day hit consumers’ awareness. A mere 7% of ads consumers are aware of actually make an impression. By changing your approach when it comes to marketing impressions, your audience can’t help but notice you in a way that matters.
As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?
What a change of energy overcomes us when the last bell tolls signifying the beginning of our cherished days of summer. The joy of what summer brings a sparkle to every school kids eyes. Families look forward to their planned or spontaneous vacations with bated breath. Integrating these adjusted outlooks into our business schema brings possibilities worth..
