business growth

Your business is clicking along. You have enough business that you are not in excruciating pain, but you aren’t living on easy street either. When you are in this place you are working extremely hard. You’ve set a good pace with a lingering concern about how long you can maintain it. This is wear I typically ask you, “Do you know where your sweet spot is for business growth?”

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business goals

Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?

If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:

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thought utility CMO

Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.

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marketing plan pulse check

With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.

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Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.

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hot blog cta

If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.

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