Your business is clicking along. You have enough business that you are not in excruciating pain, but you aren’t living on easy street either. When you are in this place you are working extremely hard. You’ve set a good pace with a lingering concern about how long you can maintain it. This is wear I typically ask you, “Do you know where your sweet spot is for business growth?”
Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?
If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:
No matter what business you are in, if you have employees and are not looking at them as an extension of your brand, then you are missing the boat. People who interact with your business see the face of your brand not just as a well light up sign, but in every experience they have with your staff.
Nothing ever seems to slow down. And it’s your fault. You see some free time on the horizon, and what do you do? You fill it with things that have to get done. As a professional we often wonder if this is wise, a necessity, or something else. Frankly, it’s all of the above. It..
Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.
With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.
I love words. All shapes and sizes: big ones, fat ones, complicated or colorful. They engage us at such a deep level that we are reduced to tears or sent into an uncontrollable fit of gut splitting laughter. But one issue is messing it all up. Communication.
Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.
Content. Content. Content. So much to do. So much to sift through. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. Knowing how to use the most basic SEO tools can save you from a monstrous headache.
