Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.
As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?
When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?
If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:
As businesses look to grow, evolve and make an imprint in the market many decide marketing is the way to go. Oddly enough a large percentage lean to hiring a marketing support person or expanding their marketing team. Are you surprised I say this is odd? Here is the right answer. Know where you want..
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
Nothing ever seems to slow down. And it’s your fault. You see some free time on the horizon, and what do you do? You fill it with things that have to get done. As a professional we often wonder if this is wise, a necessity, or something else. Frankly, it’s all of the above. It..
With Earth Day now in our rearview mirror, it is important to capture the value of what such a day provides to us. A push to look outside of ourselves. Beyond our four walls. Specifically, how our actions have a much wider affect. What does this mean to business? Consciousness is one thing. Action is another…
Wow! I am one lucky puppy to be immersed in some amazing leadership experiences last week. At this year’s PrimeSource Premier Club event, I had the pleasure of seeing a politician I highly respect. Former Mayor Giuliani’s leadership in New York City was a defining hero of 9/11. Calm, cool, collected and in meaningful motion even while..
Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.