You are a brand in your own right. Every action you take and in every word you say you tell the rest of us something about your brand. What is your personal brand saying now?
As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?
When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.
When it comes to catching a key influencer, there are plenty of fish in the sea. Early morning wake up call… You can’t just sit on the shore hoping they’ll jump out of the water and land in your lap. You must get out there and fish. Why?
There are many elements that throw us off our focus, interrupting our confident stride towards a result we want. Worry is a big one. Worry can be distracting and zaps our energy levels. When you are tackling something in your life or business it is important to have a plan of attack on how to dismantle the creep of worry.
Searching for answers today drives the online masses mad. Frustrated audiences sift through billions of possible answers that may or may not be relevant. There is another side to this woeful story you might want to know about. Ironically, true influencers scream ‘UNCLE!’ as they push tirelessly to be seen by those exact consumers. One thing..