As businesses look to grow, evolve and make an imprint in the market many decide marketing is the way to go. Oddly enough a large percentage lean to hiring a marketing support person or expanding their marketing team. Are you surprised I say this is odd? Here is the right answer. Know where you want..
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
Nothing ever seems to slow down. And it’s your fault. You see some free time on the horizon, and what do you do? You fill it with things that have to get done. As a professional we often wonder if this is wise, a necessity, or something else. Frankly, it’s all of the above. It..
Wow! I am one lucky puppy to be immersed in some amazing leadership experiences last week. At this year’s PrimeSource Premier Club event, I had the pleasure of seeing a politician I highly respect. Former Mayor Giuliani’s leadership in New York City was a defining hero of 9/11. Calm, cool, collected and in meaningful motion even while..
Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.
With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.
I love words. All shapes and sizes: big ones, fat ones, complicated or colorful. They engage us at such a deep level that we are reduced to tears or sent into an uncontrollable fit of gut splitting laughter. But one issue is messing it all up. Communication.
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
St. Patty’s Day is one of my favorite holidays. Not just because I am Irish, although that is reason enough. And definitely not because I am counting on the “luck of the Irish.” On March 17th, I am reminded to take back control and work hard where it matters. Surprised?
Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.