school's out for summer

What a change of energy overcomes us when the last bell tolls signifying the beginning of our cherished days of summer. The joy of what summer brings a sparkle to every school kids eyes. Families look forward to their planned or spontaneous vacations with bated breath. Integrating these adjusted outlooks into our business schema brings possibilities worth..

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marketing plan pulse check

With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.

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Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.

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hot blog cta

If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.

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experience economy content

Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.

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