Your business exists on a particular street in a particular spot. Like your neighbors, you want more business. Resources are limited, budgets are tight and so is your time. Grass roots marketing has its place in the business world, and for good reason. It can literally be the defining element to your success.
Even though there are hundreds of thousands of ways to market your business, it doesn’t mean they are all right for you. Thank goodness, right? Because your marketing budget is not endless, and there isn’t enough time in the day for you, or your team, to do it all. The trick is figuring out how to make what you need to happen, happen.
Shot from the hip marketing only gets you so far. Yes, you need to be nimble in order to take advantage of the wide range of marketing opportunities available to you today. However, you will always feel like you are running in circles if you do not have a marketing plan serving as your foundation to basic day to day marketing activities. Not only is this approach ineffective, it is also completely exhausting. Greatness rarely falls in one’s lap. The best of the best start with a plan.
You are a brand in your own right. Every action you take and in every word you say you tell the rest of us something about your brand. What is your personal brand saying now?
Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.
As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?
There is a creative bone in everyone’s body. Some are just better than others at cultivating it. Creativity can be nurtured. Best of all, the right creativity creates the right results. Here are some simple ways you can put your creative mind to work for your business’s marketing efforts.
When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
No matter what business you are in, if you have employees and are not looking at them as an extension of your brand, then you are missing the boat. People who interact with your business see the face of your brand not just as a well light up sign, but in every experience they have with your staff.
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
