Shot from the hip marketing only gets you so far. Yes, you need to be nimble in order to take advantage of the wide range of marketing opportunities available to you today. However, you will always feel like you are running in circles if you do not have a marketing plan serving as your foundation to basic day to day marketing activities. Not only is this approach ineffective, it is also completely exhausting. Greatness rarely falls in one’s lap. The best of the best start with a plan.
You are a brand in your own right. Every action you take and in every word you say you tell the rest of us something about your brand. What is your personal brand saying now?
When you meet an executive or owner of a business, ask them to tell you their mission, then their vision. Did you notice anything? Maybe it felt clunky, confusing, a bit off, or somewhat pointless. Better yet, let’s take a shot at your company’s words on that wall. Start by simply defining the terms vision and mission. This exercise alone should not be difficult. In fact if it is, then living your vision and mission will be awfully hard across your organization.
No matter what business you are in, if you have employees and are not looking at them as an extension of your brand, then you are missing the boat. People who interact with your business see the face of your brand not just as a well light up sign, but in every experience they have with your staff.
What a change of energy overcomes us when the last bell tolls signifying the beginning of our cherished days of summer. The joy of what summer brings a sparkle to every school kids eyes. Families look forward to their planned or spontaneous vacations with bated breath. Integrating these adjusted outlooks into our business schema brings possibilities worth..
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
Nothing ever seems to slow down. And it’s your fault. You see some free time on the horizon, and what do you do? You fill it with things that have to get done. As a professional we often wonder if this is wise, a necessity, or something else. Frankly, it’s all of the above. It..
With Earth Day now in our rearview mirror, it is important to capture the value of what such a day provides to us. A push to look outside of ourselves. Beyond our four walls. Specifically, how our actions have a much wider affect. What does this mean to business? Consciousness is one thing. Action is another…
Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.
With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.
