There is something lying under the surface of our businesses today that threatens to capsize all we hope to create. Our people are the very creators of our future. And not surprisingly, their are a select few that are pure gold. We never have to worry about these team members, because they do their jobs superbly. It would be nice if we had more of them. In fact, we’ve come to rely on them so much that maybe we are leaning on them too much—possibly to the point that they are not only tired but seriously considering moving on. What a loss!
There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.
Your business isn’t run in a silo. In fact, your business lives within an ocean of possibilities–alongside of dangerous currents, sharks, El Nino, and so on. You wouldn’t believe what a simple lesson in surfing can teach you about how to ride a wave to a life of margaritas on the shore. This begins with a single statement from my surf coach Crash. Don’t let the name fool you.
Even though there are hundreds of thousands of ways to market your business, it doesn’t mean they are all right for you. Thank goodness, right? Because your marketing budget is not endless, and there isn’t enough time in the day for you, or your team, to do it all. The trick is figuring out how to make what you need to happen, happen.
Time goes screaming by faster and faster. What’s worse is there are more and more things piling up threatening to drown us. Sounds like a losing battle. Which it will be if we let it. We have to recognize the value of managing our day instead of just letting it steamroll us. Not taking the proverbial bull by the horns stripes away your ability to succeed.
Negative Side-effects of Poor Time Management leave you:
You are a brand in your own right. Every action you take and in every word you say you tell the rest of us something about your brand. What is your personal brand saying now?
Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.
When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.
Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
Wow! I am one lucky puppy to be immersed in some amazing leadership experiences last week. At this year’s PrimeSource Premier Club event, I had the pleasure of seeing a politician I highly respect. Former Mayor Giuliani’s leadership in New York City was a defining hero of 9/11. Calm, cool, collected and in meaningful motion even while..
