top performer gold star

There is something lying under the surface of our businesses today that threatens to capsize all we hope to create. Our people are the very creators of our future. And not surprisingly, their are a select few that are pure gold. We never have to worry about these team members, because they do their jobs superbly. It would be nice if we had more of them. In fact, we’ve come to rely on them so much that maybe we are leaning on them too much—possibly to the point that they are not only tired but seriously considering moving on. What a loss!

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authentic marketing

There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.

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business crash course

Your business isn’t run in a silo. In fact, your business lives within an ocean of possibilities–alongside of dangerous currents, sharks, El Nino, and so on. You wouldn’t believe what a simple lesson in surfing can teach you about how to ride a wave to a life of margaritas on the shore. This begins with a single statement from my surf coach Crash. Don’t let the name fool you.

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poor marketing planning

Even though there are hundreds of thousands of ways to market your business, it doesn’t mean they are all right for you. Thank goodness, right? Because your marketing budget is not endless, and there isn’t enough time in the day for you, or your team, to do it all. The trick is figuring out how to make what you need to happen, happen.

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time management

Time goes screaming by faster and faster. What’s worse is there are more and more things piling up threatening to drown us. Sounds like a losing battle. Which it will be if we let it. We have to recognize the value of managing our day instead of just letting it steamroll us. Not taking the proverbial bull by the horns stripes away your ability to succeed.

Negative Side-effects of Poor Time Management leave you:

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Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.

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Marketing abroad

When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.

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passionless marketing

Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..

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