poor marketing planning

Even though there are hundreds of thousands of ways to market your business, it doesn’t mean they are all right for you. Thank goodness, right? Because your marketing budget is not endless, and there isn’t enough time in the day for you, or your team, to do it all. The trick is figuring out how to make what you need to happen, happen.

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passionless marketing

Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..

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content marketing editorial calendar

Setting up your content marketing for success and, the ever-elusive, ease of management is a must for 2016. With all we have stuffed on our plates, creating efficiencies early on will make or, if we don’t, break us. A winning recipe many professional content marketers use is found in their editorial calendar strategy.

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