authentic marketing

There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.

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As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?

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