There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.
Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.