Searching for answers today drives the online masses mad. Frustrated audiences sift through billions of possible answers that may or may not be relevant. There is another side to this woeful story you might want to know about.
Ironically, true influencers scream ‘UNCLE!’ as they push tirelessly to be seen by those exact consumers. One thing is clear, consumers are seeking and solutions are waving their hands wildly. The question remains, “How do they find one another?”
ISSUE: 27,000,000 pieces of content are shared online daily.
What experts say. 79% of best-in-class marketers rate blogs as the most effective content marketing tactic. Great. Anyone can start a blog, right? And they have. Over 163 million blogs clog the Internet pathways. Not to mention that since blogging is now ranked as the number one content platform there is a 68% expected increase in 2014.
One Day on the Internet. MBAonline.com
ISSUE: Competition for attention by influencers is fierce with 180 million websites out there.
What we found. The three cracks in the content armor where most of us fall short stem from the following initiatives all want-to-be social influencers must take care of before they publish another piece of content.
- 62% of B2B marketers say they do not have a defined social media strategy.
- Hitting audiences right is a must, however 56% of B2B marketers do not use personas.
- Sadly, 75% are not taking the time to measure the results of individual content pieces.
When you come into the stadium of content marketing by mindfully planning out content that tackles breaking industry trends while engaging your decision-maker profiles, you will enjoy a winning season of gaining a stellar web presence. Even better, your fans will be on their feet applauding your dedication to what they care about. Influencer marketing achieved for the want-to-be influencers.
Let us know about the take-aways you influencers apply right away to make real change in your results.