Each day as you check the box on doing your blog, dutifully check in on social media activity and pay your bill for the ad in that publication you hope will deliver a sale, do you ever stop to ask yourself, “Why?” Passionless marketing gets you no where. Just because you are going through marketing..
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.
If you think back to someone you dated, I’m sure you can find that person deep in your memories that was more about themselves than you…
Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.
Content. Content. Content. So much to do. So much to sift through. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. Knowing how to use the most basic SEO tools can save you from a monstrous headache.
Yes, I know it’s painful, but let’s discuss the 5 SEO Trends you can’t ignore. SEO is a moving target that exhausts even the best content professionals. But if you don’t pay attention, you are liable to get an arrow in the back.
Why? Because there is something of interest in all of them that some how speaks to you. You feel that the message inside is meant just for you. What a fortune cookie tells you has you relating to it on a personal level immediately. You take it beyond the moment and even consider how the contents may shape your future.
Setting up your content marketing for success and, the ever-elusive, ease of management is a must for 2016. With all we have stuffed on our plates, creating efficiencies early on will make or, if we don’t, break us. A winning recipe many professional content marketers use is found in their editorial calendar strategy.
In my 23 years of marketing, there have been astronomical changes in this field. The advent of the Internet and smart phones alone are simple representations of those changes. Simple is the operative word however.