snowball effect marketing

Being a business leader is a full time job. In a small business or start up, you have some level of understanding in every discipline it takes to run that business: accounting,administration, human resources, sales, marketing, and so on. What most “manage” to do is focus on the most immediate need first or what one enjoys most, while the rest of what needs to get done suffers. If growing your business is a priority, you can not do this with sales or marketing.

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Marketing abroad

When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.

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business goals

Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?

If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:

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St. Patty’s Day is one of my favorite holidays. Not just because I am Irish, although that is reason enough. And definitely not because I am counting on the “luck of the Irish.” On March 17th, I am reminded to take back control and work hard where it matters. Surprised?

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Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.

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hot blog cta

If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.

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experience economy content

Before we were told that the “sharing” economy is here. Which basically means collaborative consumption of human and physical resources. Given that we are beings that are every changing and love a good challenge, we want more. Not surprising, but what does that mean to us content creators.

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5 key influencer segments

When it comes to catching a key influencer, there are plenty of fish in the sea. Early morning wake up call… You can’t just sit on the shore hoping they’ll jump out of the water and land in your lap. You must get out there and fish. Why?

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