As desert play within the renowned Burning Man event continues to jump into trending mainstream awareness, you may be surprised at what this booming culture of a non-culture actually means to its growing masses. There are 10 Principles of Burning Man that guide one’s experience built upon this once barren landscape. Believe it or not, marketing is not invited to the party. Not even in the form of unintentionally dawning a brand logo-ed t-shirt. So, how does a self-sustaining community look without marketing?

Read more
cultivating creativity

There is a creative bone in everyone’s body. Some are just better than others at cultivating it. Creativity can be nurtured. Best of all, the right creativity creates the right results. Here are some simple ways you can put your creative mind to work for your business’s marketing efforts.

Read more
snowball effect marketing

Being a business leader is a full time job. In a small business or start up, you have some level of understanding in every discipline it takes to run that business: accounting,administration, human resources, sales, marketing, and so on. What most “manage” to do is focus on the most immediate need first or what one enjoys most, while the rest of what needs to get done suffers. If growing your business is a priority, you can not do this with sales or marketing.

Read more
Marketing abroad

When you are a marketer, you can never turn off your mind even when on vacation in Croatia. Every place you go you see ways businesses, from the shops to the street vendors, could be doing things a bit differently to generate more sales. Surprisingly, you also find is what many of us have forgotten in the digitally drenched world of the United States.

Read more
business growth

Your business is clicking along. You have enough business that you are not in excruciating pain, but you aren’t living on easy street either. When you are in this place you are working extremely hard. You’ve set a good pace with a lingering concern about how long you can maintain it. This is wear I typically ask you, “Do you know where your sweet spot is for business growth?”

Read more
business goals

Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?

If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:

Read more
thought utility CMO

Yesterday, I sat in on a military leadership training session focused on self-assessment. Amazing people serving our country just looking for ways to do there jobs better and lead their people better. Their base has its own culture and concerns like any organization. What was different? Their mindset.

Read more
marketing plan pulse check

With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.

Read more