When you are running a business, every chance you get to convert a prospect into a customer should be treated like gold, because it literally is gold in your pocket. Nothing is more frustrating than finding out that the time, energy and effort you spent getting leads in the door is being wasted due to not striving hard all the way to the finish line.
Your business is clicking along. You have enough business that you are not in excruciating pain, but you aren’t living on easy street either. When you are in this place you are working extremely hard. You’ve set a good pace with a lingering concern about how long you can maintain it. This is wear I typically ask you, “Do you know where your sweet spot is for business growth?”
Being halfway through the year is just a fact of life, but how much closer are you to achieving your end of year goals? Do you even know?
If you are still sitting there trying to address these questions then chances are your current position over all is confusing. This is mostly because the goals you set at the beginning of the year had one or more of the following issues:
With Spring finally in full motion, we literally all begin looking at our own with a bit more intensity backyards. Mine is just starting to turn green, which I find is the best time to track down weeds in my lawn that are easier to locate now versus later. Funny enough, this exact point of view is one you can use to “root out” issues at the cusp of Quarter 2.
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
St. Patty’s Day is one of my favorite holidays. Not just because I am Irish, although that is reason enough. And definitely not because I am counting on the “luck of the Irish.” On March 17th, I am reminded to take back control and work hard where it matters. Surprised?
Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.
Resolutions serve as a powerful checkin point for millions of people to commit themselves to what they want to get better at in the new year.
Setting up your content marketing for success and, the ever-elusive, ease of management is a must for 2016. With all we have stuffed on our plates, creating efficiencies early on will make or, if we don’t, break us. A winning recipe many professional content marketers use is found in their editorial calendar strategy.
There are many elements that throw us off our focus, interrupting our confident stride towards a result we want. Worry is a big one. Worry can be distracting and zaps our energy levels. When you are tackling something in your life or business it is important to have a plan of attack on how to dismantle the creep of worry.