There are countless times I’ve sat in an executive or owners meeting where the team says they know their customers and what they want. Really? How do you know?
We are in a visual world where people are drawn to video. Done right, videos represent an easily accessible and highly effective communication channel to engage your target market. Did you know that 70% of the top 100 search results listings?
No matter what size your business is part of what you do involves hiring outside marketing services. You can’t put everyone on staff; it isn’t feasible on so many levels. There are certain jobs that you don’t need full time, but you do need their expertise. You want vendors who you can trust to take the load off, which means if their a nightmare to manage you chose wrong. Don’t make that mistake again.
There was a time when marketers had a bad reputation. They were seen as slimy, manipulative agents who tricked consumers into buying something the either didn’t want or that didn’t even come close to delivering what was advertised. That is changing. Why? Because your audience can sniff out your BS. And not only that, they will actively, aggressively and immediately jump on their technology to tell everyone else you are a swindler. Scared? You should be.
There is a creative bone in everyone’s body. Some are just better than others at cultivating it. Creativity can be nurtured. Best of all, the right creativity creates the right results. Here are some simple ways you can put your creative mind to work for your business’s marketing efforts.
Every penny counts when running a business. However, penny pinching can hurt though if you skimp in the wrong places. Here are some great free marketing tools that provide you with value, utility, and an opportunity to test them out and see if you want to move on up to a paid version to get more bang out of your buck.
There are some highly powerful, useful and credible marketing automation tools out there that can make a world of difference. Many offer deep insights that allow you to pivot smarter.
St. Patty’s Day is one of my favorite holidays. Not just because I am Irish, although that is reason enough. And definitely not because I am counting on the “luck of the Irish.” On March 17th, I am reminded to take back control and work hard where it matters. Surprised?
Mediocrity is not a place any of us aspire to live. However, if you relentlessly drive for perfection in every detail, you’ll end up stuck in one place. I admit it. Every time I look at any copy I can see a way to change it. What I thought was a gift actually caused a lot of headaches. Until, I came across this one simple phrase that changed my entire perspective.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.