Shot from the hip marketing only gets you so far. Yes, you need to be nimble in order to take advantage of the wide range of marketing opportunities available to you today. However, you will always feel like you are running in circles if you do not have a marketing plan serving as your foundation to basic day to day marketing activities. Not only is this approach ineffective, it is also completely exhausting. Greatness rarely falls in one’s lap. The best of the best start with a plan.
Your audience drowns in 20,000 message and brand exposures each day. Not surprisingly, of those only an average of 86 ads per day hit consumers’ awareness. A mere 7% of ads consumers are aware of actually make an impression. By changing your approach when it comes to marketing impressions, your audience can’t help but notice you in a way that matters.
Marketing has always gotten a bad wrap. The consensus is that marketers use tricker and invade space. Ok, but really it depends on the marketer and the company’s mindset. Those I typically work with seek out the authentic value within the company that serves customers in need for the long haul. When it is real, it is beneficial to both sides. Forming bond that can’t be broken.
If you either don’t know what a content marketing call-to-action (CTA) is or consider it a last thought when writing any marketing material–then you are not just missing the boat, you are missing the ocean.
When it comes to catching a key influencer, there are plenty of fish in the sea. Early morning wake up call… You can’t just sit on the shore hoping they’ll jump out of the water and land in your lap. You must get out there and fish. Why?
Why? Because there is something of interest in all of them that some how speaks to you. You feel that the message inside is meant just for you. What a fortune cookie tells you has you relating to it on a personal level immediately. You take it beyond the moment and even consider how the contents may shape your future.
Setting up your content marketing for success and, the ever-elusive, ease of management is a must for 2016. With all we have stuffed on our plates, creating efficiencies early on will make or, if we don’t, break us. A winning recipe many professional content marketers use is found in their editorial calendar strategy.
There are many elements that throw us off our focus, interrupting our confident stride towards a result we want. Worry is a big one. Worry can be distracting and zaps our energy levels. When you are tackling something in your life or business it is important to have a plan of attack on how to dismantle the creep of worry.
Close to 60% of buying decisions are made prior to even coming in one-on-one contact with a business. A key component of this buying decision process involves the level of customer engagement a brand is able to garner through its online content. There is a secret weapon—storytelling. Storytelling engages our attention focusing it in a..