Don't just do marketing. Use marketing specifically to achieve your mission.” ~ Shiloh Kelly
Why you should Rent a CMO. A smart business practice.
Do you know how to leverage marketing? Limited time and budget combined with a complex market magnify the importance of strategic marketing and tactical marketing that hits the mark. Missteps are costly.
Consider how expensive it is to build that website, advertise, print materials, go after a new market, introduce a new product, much less employ a marketing resource or four. If you are just doing marketing and not taking the time to make sure your efforts are strategically sound, then you risk all your hard work being for nothing.
In this business world, your inability to market effectively allows the competitor riding your back to step in front of you taking your customers with them. Survival of the fittest means you must engage and feed your target audience. You must make promises you cannot only keep but can knockout of the park over and over again.
Knowing yourself. Knowing your market. Knowing your audience. Are the foundations to performing great marketing. Knowing marketing is your backbone. Don’t let it be your Achilles heel.
We begin by looking at your marketing branding then move to marketing planning. Doesn’t this already sound exciting to you. Ripe with possibilities?
You are the expert in your business, no need to be one in marketing too. Get the edge. Rent a CMO to make real change happen.
GO IN WITH EYES WIDE OPEN
Take this 3 STEP 3 Minute Brand Audit.
To get you on the right path, your AchiVi CMO targets two powerful marketing pillars:
#GreyMatter does MATTER
- Brand Audit
- Brand Promise
- Brand Culture
- Brand Development
- Personal Branding Program
At the core of your business is your brand. That brand takes nurturing to strengthen the fibers which connect your business to your customers. Marketing is the keeper of your brand.
Make sure your marketing is in the right hands. A CMO who is dedicated to finding what makes you “you”. Then constructs marketing planning to share your brand far and wide.
- Strategic Planning
- Tactical Marketing Plan
- Marketing Coach & Consultant
- Executive Meeting CMO Insight
- Marketing Projects
Most businesses know marketing is a must. So they do it. A little of this. A little of that. Fingers crossed. Eyes typically not on the marketing ball as much as needed or sadly left in the hands of inexperienced marketing coordinators.
Before you spend another dime, put the right marketing planning tools in place to secure your long and short-term missions. Get them is from an asset that works on what you need when you need it.
Grey Matter does MATTER
You want to Rent a CMO who has the ideal mix of strategic and creative skills. Not just one or the other. Your marketing expert needs to see the whole picture.
“Shiloh is a credible marketing executive with a broad experience base that spans across a diverse set of industries. Her ability to listen then transform what she hears, through collaborative exercises, into actionable results is an invaluable skill. With these insights, we are innovating our business to take a large step up in revenue by entering a new market segment.”
“Shiloh is committed to building a strong brand. She is adamant about understanding the company’s purpose, what the people within the company believe about the brand and what our clients believe about the brand. From there is to determine the best way to not only strengthen the brand but how to get the organization to consistently do the things the brand stands for.”
“Shiloh excels at creating process-driven approaches to engaging audience and customers. She also has an incredible knack for organizing the impossible, particularly when it came to our unique space. She was able to communicate how and why intangible marketing efforts benefited our business. In a world where proof and benchmarks are paramount, Shiloh was key in establishing the structure we needed to see how we were doing.”
“Shiloh is very persistent and dedicated. Once she has an idea she is relentless in building support to make things happen. She is a tireless recruiter, very organized, outgoing, and a great team member. Shiloh has tremendous passion and creativity. I really enjoyed working with her and learning from her.”
“Shiloh Kelly makes the client's mission her own and it becomes her personal goal to see that they succeed. She has a sharp, strategic mind - ensuring that tactics, messaging and branding are cohesive, tie directly to a client's big-picture goals and click with the right target market. She is one of the hardest working leaders I know and would be a true asset to any communications, marketing or strategic-oversight team.”
- April 22, 2016
Your business exists on a particular street in a particular spot. Like your neighbors, you want more business. Resources are limited, budgets are tight and so is your time. Grass roots marketing has its place in the business world, and for good reason. It can literally be the defining element to your success.
- March 31, 2016
There are countless times I've sat in an executive or owners meeting where the team says they know their customers and what they want. Really? How do you know?